Ski yoghurt ad from 1967 – What’s it all about and does it matter?
I’m planning on Ski Yoghurt at the moment and I came across this truly bizarre ad from 1967. It seems to involve a man skiing (ok) but also some fireworks (a little strange, but ok) and some strange Ski protest march (?). There’s no real story in the ad, is this a bad thing? Would it still work today? What would the Link test score be? Either way, I found it interesting enough to put here, so I suppose 40 yrs later, it still has something…
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Very cool, is important remind the advertisement history, but now a days, it would be awful and unplesant.
Thanks
yours
Lucas Reis
It has ADD, which bodes well for today’s younger buying force. Especially given the power of throwback/vintage/retro I’d say re-running it as-is might be a ballsy play.
I kind of like it. I must say, I had to watch it more than once to catch all the elements you mentioned.
Also, it made me remember a milk ad back in the days. We were in the school bus and singing the song (everyone wanted to be the little cow).
(portuguese version, they also did a follow up with the fully grown animals.)
So, a bit off topic but I thought both ads were a bit random, fun and dairy related.