Happily Misunderstood

Ski yoghurt ad from 1967 – What’s it all about and does it matter?

Posted in Brands by Tim on October 14, 2009

I’m planning on Ski Yoghurt at the moment and I came across this truly bizarre ad from 1967. It seems to involve a man skiing (ok) but also some fireworks (a little strange, but ok) and some strange Ski protest march (?). There’s no real story in the ad, is this a bad thing? Would it still work today? What would the Link test score be? Either way, I found it interesting enough to put here, so I suppose 40 yrs later, it still has something…

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